Why Bags?

Tote bags (that’s what we call them, but you may know them as Coles shopping bags, conference bags, eco-friendly bags or reusable bags) are an enduring and cost-effective way of promoting your business or event.

They are non-woven polypropylene bags, making them sturdy and long-lasting. You’ll see your promotional money working in the streets for weeks, months and even years.

You can gift them to your customers, employees or delegates or you can charge them out at a very reasonable price. Either way, it’s a walking advertisement for your company, product or service.

There is a large variety of bags to choose from. We can help you create a unique look for your brand through the use of style, size, design and colour. Whatever its purpose, your bag will be strikingly visual.

The effectiveness of bags as a form of advertising is evidenced by their popularity and is backed by research. A survey, in 2008, by the ASI (Advertising Specialty Institute in the U.S.), found that bags had the highest number of customer impressions – over double the number of the next category, caps. It also found that bags were the top-scoring promotional item for increasing the status of the advertiser in the eyes of the customer.

From an environment point of view, the reusability of the tote bag is the key benefit. According to Australia’s Department of Environment, Australians consume 7 billion plastic bags each year.

In summary, bags are an excellent way of promoting your business; they are a long-lasting and cost effective advertisement for your product. It’s a win-win-win, for you, your customer and the environment.